Coming soon·Presale opens later this year·100% banana juice·Join the list for first dibs·

My dad grows too many bananas. So we're bottling them.

100% banana juice, nothing else. No added sugar, no preservatives. Just fruit that would've been thrown out. Leave your email and we'll tell you the moment presale opens.

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  • 100% banana
  • No added sugar
  • No preservatives
  • Natural electrolytes & potassium
  • Shelf stable over a year

5 billion

Bananas wasted in the US every year

Zero

Sugar, chemicals, or preservatives added

1 year

Shelf life at room temperature

One

Ingredient: bananas, nothing else

The story

This is my dad.

He's been an entrepreneur his whole life, and growing fruit is his passion. But he's got one big problem: bananas.

Too many, and too imperfect

We had so many bananas that we started selling them to our neighbors. But our farm doesn't use chemicals, so a lot of the fruit comes out imperfect. Imperfect fruit can't be sold. Every year, Americans throw away five billion bananas for that exact reason.

Waste into value

My dad owns an environmental science company that turns fruit waste into organic fertilizer. He always taught me to get more value out of produce, not let it rot. So we asked a simple question: what if our bananas could last longer?

The hardest fruit to juice

Bananas are one of the hardest fruits to juice. They're too starchy. There's a technology that makes it possible, but it isn't available in our country yet, and only two companies in the US produce it commercially. That's the wall we're climbing right now.

What's in the bottle

One ingredient. Bananas.

100% banana juice with no added sugar and no preservatives. It's packed with natural electrolytes and potassium, and it keeps for over a year without refrigeration. The fruit that couldn't be sold gets a second life instead of ending up in a compost pile.

Follow along and help us build this.

Tomorrow I'm meeting another R&D company to figure out how to bring this product to life. Leave your email and you'll get the build updates and first access to the presale. See you in the next one.

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